Topic 1: Burger King diverts McDonalds customers – via Waze
This one is kinda cool because it’s so sneaky. With just a taste of big data. When people are close to a McDonalds billboard and headed toward a restaurant, Waze lures them off to a Burger King instead. Just sneaky, or actually immoral?
Topic 2: Girl Scout Cookies by Drone
Not a burrito or pizza. But it’s pretty cool to get your cookies by drone. Makes us ponder: Are there things you would actually pay a premium to get via drone? We’re thinking yes for cookies, and probably no for a ream of paper.
Topic 3: Basecamp Fumbles the Diversity and Inclusion Conversation
Background: Some folks at Basecamp were doing something stupid (keeping a list of customer names to make fun of). That led to a discussion of appropriate behavior. But that discussion was cut off from the top. Some employees were still unhappy, and vocal about it. That led to an offer of a severance package for anyone who didn’t like it. Well, about one third of the company decided to leave!
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