{"id":535,"date":"2019-11-26T01:02:16","date_gmt":"2019-11-26T09:02:16","guid":{"rendered":"https:\/\/killingit.smallbizthoughts.com\/?p=535"},"modified":"2021-07-16T14:28:21","modified_gmt":"2021-07-16T21:28:21","slug":"episode-35-ai-ethics-google-playing-with-search-results-and-a-note-from-the-mailbag","status":"publish","type":"post","link":"https:\/\/killingit.smallbizthoughts.com\/2019\/11\/episode-35-ai-ethics-google-playing-with-search-results-and-a-note-from-the-mailbag\/","title":{"rendered":"Episode 35: AI + Ethics, Google Playing with Search Results, and a Note from the Mailbag"},"content":{"rendered":"

Everything this week is related to AI and ethics.<\/p>\n

Topic 1:<\/p>\n

Follow-up on Episode 33 – AI ethics across cultural boundaries.<\/p>\n

Karl: “China will call it protecting our culture.”<\/p>\n

Ryan said: “Crossing geographic boundaries is one things, but crossing cultural boundaries is another.”<\/p>\n

So, how do we address cultural norms and ethics in a worldwide discussion. Business ethics and laws are different everywhere, yet we practice economic relationships without boundaries.<\/p>\n

What should we be discussing here? We have thoughts.<\/p>\n

Topic 2:<\/p>\n

More ethics. The Wall Street Journal had a long article addressing the fact that Google is messing with search results to fit corporate needs and political biases.<\/p>\n

Google has more than 90% of the worldwide search traffic. They made about 500 changes to their search algorithm in 2010. And about 2400 in 2017, and 3200 in 2018. That’s a lot of changes! Most of them are in response to some kind of request.<\/p>\n

It turns out, Google’s super-secret algorithm favors big companies over small companies; favors eBay and other large advertisers; and favors already-big web sites over lesser-known web sites.<\/p>\n

Google also works hard to crafting “knowledge panels” in order to keep you on their site. AND they change the results of auto-complete in an attempt to be politically correct and less divisive.<\/p>\n

Related Link:
\n https:\/\/www.wsj.com\/articles\/how-google-interferes-with-its-search-algorithms-and-changes-your-results-11573823753<\/a><\/p>\n

Related topic: AI is male biased
\n
https:\/\/www.nytimes.com\/2019\/11\/15\/technology\/algorithmic-ai-bias.html<\/a><\/p>\n

Note: Update. In the days after this posted, Google’s “Top Stories” included links to articles refuting the WSJ post. \ud83d\ude42<\/p>\n

And now for the Mail Bag . . .<\/p>\n

Topic 3: Listener Joe asked our thoughts on companies that negotiate – or pay off – ransomware.<\/p>\n

Should you (and your clients) negotiate with ransomware criminals? Should you engage a company to negotiate for you? What’s “right” and what are the best practices.<\/p>\n

Related ProPublica story on this topic:<\/p>\n

https:\/\/features.propublica.org\/ransomware\/ransomware-attack-data-recovery-firms-paying-hackers\/<\/a><\/p>\n